Branding, Website, E-Commerce

Inspired by the French expression “le cas”—meaning “the case”—LECAS represents the frame that surrounds and defines the face, with a subtle focus on the craftsmanship and materiality of each pair of sunglasses. The brand is built on a commitment to premium materials and full customization, offering a range that spans from recycled bamboo fiber to lightweight titanium, blending sustainability with avant-garde design.

Our aim is to support the launch of this newly founded label and establish a distinctive brand presence. Our scope includes brand identity, web design, UI/UX design, front-end development, packaging, and e-commerce content production—a comprehensive approach designed to shape both the digital and physical touchpoints of the brand.